A shared product vision is a critical success factor in any project that involves change. It is a longing for something that everyone wants, a motivator.
The following quote puts in a nutshell what I think is important in good leadership.
“If you want to build a ship,
don’t drum up the men to gather wood,
divide the work, and give orders.
Instead, teach them to yearn for the vast and endless sea.”
– Antoine de Saint-Exupéry
Incidentally, the quote uses many aspects of mindful communication. Why and how exactly you can find out in the chapter “Mindful Management” from the book “Mindfulness in Digital Times”.
You can download the chapter in German language here for free.
Title image: Lilian Güntsche-Hilgendag